The Key to Success Is Found In Experience
 When
it comes to business communications, waiting until a crisis
happens before gaining the capabilities to manage the situation
is not unusual—studies show eight of 10 companies are
unprepared for a crisis, media interview, employee revolt
or any combination of the above. You don’t have to
be one of them.
Our Crisis Communications training workshops and consulting
services can turn a crisis situation into one that accurately
reflects the character of your company or organization.
We can help create a Crisis Communications Plan everyone
can understand—and put into practice quickly to diffuse
potentiality crippling situations. It is crucial that Chief
Executive Officers, spokespeople and key leaders understand
how to manage a crisis.
Media
Training won’t be effective unless
taught by experienced television, radio and print journalists.
Our trainers are experienced journalists from
CBS, ABC, radio and print mediums. Our individual
and group training workshops use real-life media examples,
video cameras and custom-designed scenarios to provide
an authentic media experience. CEOs, Executive Directors,
Chief Financial Officers, Chief Operating Officers,
Privacy Information Officers, Human Resource Directors
and Company Spokespeople are appropriate participants
for this training.
Organizational Development can refocus an entire company
and put you on a new road to success. We are experienced
in rolling out communication programs that change the behavior
and culture of the company. Companies that seem to
stagger from crisis to crisis; putting out fires and constantly
dealing with "the little things" that impact
morale and destroy credibility would greatly benefit from
our experience.
Has your
leadership just changed?
We can help
new leaders and their teams get a head start on success.
We can also help current leaders complete individual
SWOT analysis and leadership development plans that
dramatically improve organizational effectiveness.
Browning LaFrankie
also offers individual and group Powerful
Presentations training anyone—at
any level in your company—can put to immediate
use. Improve presentations, keynote addresses, company
rollouts, sales pitches, fundraising proposals—even
casual business communications. Especially appropriate
for leadership teams, supervisors and others who represent
your company on a regular basis.
Our Message
Development and Business Writing workshops can help identify
Core Messages that allow you to decide
which threshold, action, solution or reinforcement
approach is appropriate. When linked to your strategic
goals,
sending a clear, consistent message—by verbal,
written or visual methods—can create a powerful
agent for change. These unique workshops are quite useful
for leadership teams, project managers and team leaders.
Public
Relations Planning workshops are perfect
for training your staff with in-house capabilities to
communicate and manage all media communications. Good
media coverage doesn’t just happen—you have
to plan for it. We can teach your team how to construct
a monthly media plan that will draw media attention
to your company. These workshops are instrumental
for corporate communications and other professionals
responsible for managing the visibility and reputation
of the company or organization.
Executive
Coaching can immediately improve preparation,
content, style and delivery of any leader’s message,
business relationship or response to a crisis situation.
Executives can learn how to develop and deliver
key messages that resonate with other leaders, employees,
customers and the public. Leaders who want to be
more effective while delivering information to audiences
of any size—for any reason—will benefit
from executive coaching.
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